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Official Medium Account of Porsche AG | #NextLevelGermanEngineering #createtomorrow | More: newsroom.porsche.com |

Artificial Intelligence is not fiction anymore. The technology is already helping our colleagues at work and improves the Porsche experience for our customers worldwide. Here are five examples that show how AI supports us today.

The Porsche Car Configurator is one product where artificial intelligence is used

Artificial Intelligence has become a buzzword in almost every industry. AI fires the imagination, but already today there are many tangible applications for the technology — also at Porsche. In 2019 we initiated the AI@Porsche program, which acts as an umbrella for all AI activities in the company. …


Whether physical or remote, the number of meetings has been growing steadily over the past decades, but is every single one efficient and effective? Our colleagues at Porsche Consulting have done some research and collected a few golden rules on how to run high-performance meetings characterized by little waste of time and high-quality decisions.

Over the last years, the “meeting culture” has acquired a bad reputation. Many meetings are held as a habit and they often lack structure. Within the last months, we all have learned that a remote meeting has many advantages.


Software products are rarely ever finished. Building and releasing new features and functionalities are an essential part of a developer’s job. Less rewarding, more tedious and yet equally important is working on bug-fixes. In fact, developers are constantly looking at existing code to identify potential room for improvements and solve issues before they impact customers. At Porsche, we have recently adopted a zero-bug policy for our My Porsche teams. It is an excellent strategy for dealing with bugs. In the following, Janos Ansel, Release Train Engineer, will explain why this is the case.

Bug-fixes in software products are essential to solve issues before they impact customers.
Bug-fixes in software products are essential to solve issues before they impact customers.
Bug-fixes in software products are essential to solve issues before they impact customers. Just like a masked Porsche 911 GT3 (Fuel consumptions: 13,3–12,4 l/100km; CO² emissions: 304–283 g/km), bugs often hide under the surface.

What is meant with zero-bug policy?

Zero bugs is predicated upon one principle…


In collaboration with the London-based start-up Maaind, Porsche is working on two projects that allow Porsche drivers to relieve stress and increase mindfulness — and take the individual Porsche experience to a whole new level. Project Lead Lars Krämer explains how the products work.

718 Boxster GTS 4.0; Fuel consumption combined: 10,8–9,6 l/100 km246–219 g/km

Technological progress often translates into increased speed. A car is faster than a carriage, an e-mail faster than a letter. The paradox: Despite saving time, technological progress has also accelerated our everyday lives.


For the first time ever, Porsche has produced the complete housing of an e-drive using 3D printing. The motor-gearbox unit was produced using an additive laser-melting process — and, thanks to its quality and reliability, could be powering electric supercars in the future. Find out how the engineers in Porsche’s legendary development center at Weissach achieved this.

Lighter, more rigid: Porsche has produced its first complete housing for an electric drive using 3D printing. The engine-gearbox unit, which was produced using an additive laser fusion process, passed all the quality and stress tests without any problems.

The additively manufactured alloy…


Marcel Bertram and Daniel Diener, User Experience Designer at Porsche, share their experience of collaboratively leading the topic of UX Design Operations. Together they have explored the new meaning of leadership in an agile organization and how to benefit from the operation model of pairing.

In today’s rapidly changing environment and digitalization, most companies find themselves in the transformation into an agile organization that requires a rethinking of the traditional hierarchical management model, which is considered to be too slow and rigid.

Pairing like in driving rally — two people complementing each other striving for the same goal.

Being successful in this transformation is inevitably connected to a new style of leadership. A culture that cultivates…


As Product Manager for Data Streaming at Porsche, Sridhar Mamella has been responsible for real-time data transport in all areas of the company for two years now. Following his previous blog post on the basics of Streamzilla, he explains how the internal data streaming platform becomes a highly scalable and reliable hybrid solution with minimal support effort — a fundamental step for Porsche’s path to the cloud.

The Porsche Taycan Turbo S (Electric power consumption combined: 28,7–28,0 kWh/100 km; CO2-emissions combined: 0 g/km) is collecting real-time data through various sensors within the vehicle.

Data streaming is an important part of Porsche’s IT strategy. Since 2019, I have been working as a big data and data streaming expert at Porsche to build a central data streaming platform…


There are many analogies for social and professional networks. A good network is like a spider’s web, it is open in all directions, expanding in ever-increasing circles with every step and encounter. Or, like a cocoon, it gives us support while we grow. But there is yet another way to think about social and professional networks, namely via the automotive world: In cars, the exchange of data and information also works via lines and signals. This leads us to the subject of this blog post — how to network in the automotive industry.


Blockchain solutions are used especially when transparent but secure traceability is required. Randi Bauer and Antoon Versteeg explain how this technology could increase transparency in the automotive industry and share insights about the recent Startup Autobahn collaboration project with Circularise.

How can automobile manufacturers gather more information about the parts and materials they use and provide relevant information to their customers? How can blockchain technology help to increase transparency across the value chain? And how can we make sure our car parts are recycled the right way? …


For International Women’s Day, we at Porsche want to take a moment to celebrate the women who shaped our history and who will shape our future. They have shown us supernatural powers in their daily work, enabling Porsche to drive its vision further. Today, five women at Porsche are telling us about their inspiration, proudest moment and the kryptonite they overcome.

Women at Porsche sharing their expertise with students during Girls Day.
Women at Porsche sharing their expertise with students during Girls Day.
Women at Porsche sharing their expertise with students during Girls Day.

In 2020, Porsche AG ranked second place in the Women’s Career Index (FKi) for its strong commitment to diversity in all work fields. To celebrate this in line with International Women’s Day, we exchanged with five female employees from…

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