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Official Medium Account of Porsche AG | #NextLevelGermanEngineering #createtomorrow | More: newsroom.porsche.com |

How can complex machines be made more comprehensible? How can food waste be prevented? And how can virtual realities become more realistic? Answers to these questions are provided by the three start-ups with which Porsche is collaborating as part of Startup Autobahn. Here we present the results of the collaborations.

Taycan 4S: CO2 emissions combined 0 g/km (NEDC), Electricity consumption combined 27.0–26.2 kWh/100 km (NEDC)

Startup Autobahn is the largest European open innovation platform. It was founded in 2016 with the motivation to connect innovative startups with the topic of mobility. It combines the creative impetus of start-ups with the…


Meeting someone at eye level, in a proverbial sense, is a sign of respect and fairness. However, due to the effects of the COVID-19 pandemic, we’ve been working at eye level in a literal sense for some time now, since that’s where we see our colleagues on the screen. Regardless of how tall you are, or whether you are standing or sitting, everyone looks at the camera and meets at eye level. As soon as the cameras are on, physical size no longer has any meaning. Emotional eye level becomes more important. …


For the second time, 50 Porsche innovation managers from all over the world came together for a week to identify and initiate new projects. Since the 2020 kick-off, the innovation managers have been working on fostering collaboration and integrating innovations from local markets into their global planning. They aim to exchange experiences with one another and implement new ideas for customers. Lars Krämer, Team Lead Innovation and Methods talks about international cooperation and the importance of different perspectives.

Innovation is rooted in our tradition (911 Carrera 4S: Fuel consumption combined 10.1–9.7 l/100 km (NEDC); CO2 emissions combined 231–222 g/km (NEDC) (as of 07/21)

Porsche is a global icon. From California to Shanghai to the German Black Forest, the passion for Porsche connects the people who…


In recent years, one image has held up valiantly: start-ups are seen as small, agile speedboats, while corporations seem like lumbering ocean liners. However, is this really still the case? And, if so, how can the ocean liner be made more agile? With the Porsche IT Tool and Method Box (PITT), we’ve developed a platform that enables developers to quickly produce innovative digital products with the latest technology, even in a complex corporation like Porsche AG. George Kadis, Head of IT Methods & Processes at Porsche AG, shares five basic ideas behind PITT.

George Kadis — Head of IT Methods & Processes at Porsche AG

1. A plan for the entire journey

In a large corporation, there are also…


Initially developed to bring computer games to life, game engines such as Unreal have found their way into the automotive industry. They are used to virtually develop and test new driving functions and to add some detail into the buying experience.

The Porsche Engineering team creates virtual worlds every day, using Unreal Engine to recreate parts of highways to train driver assistance systems, for example. Unreal Engine is a game engine that was initially developed by Epic Games for action games in the 1990s. What otherwise brings virtual adventures to the screen is also an everyday tool at Porsche Engineering…


The New York City E-Prix took place on July 10 and 11. The ABB FIA Formula E World Championship returned to New York City for another round of close combat, wheel-to-wheel all-electric racing. The single-seater motorsport championship that uses only electric cars represents the pinnacle of new technologies in motor racing. Yet there is so much more to the technological advancements than just power and speed: Find out how the four megatrends of automobility — autonomous driving, electrification, shared vehicles, and connectivity — have changed racing over the past year.

Anyone sitting in a Porsche need only look to the…


Born in the city of Mumbai, Sridhar Mamella has always had a fascination with computers, technology, and fast cars. Sridhar spent his childhood in India before moving to London in his teenage years to pursue his dream of becoming of a computer engineer. Today, he is Platform Product Manager Data Streaming at Porsche in Stuttgart-Zuffenhausen. This is his fascinating story to become a part of Porsche’s digital future.

Looking back on his first 500 days — Sridhar Mamella takes us on his unique journey to become a Product Manager Data Streaming at Porsche. Porsche Carrera 4S (Fuel consumption combined: 11.1–10.2 l/100 km; CO2 emissions combined (WLTP): 253–231 g/km, as of 06/2021)

I have recently surpassed my first five hundred days at Porsche: working for this company has been an incredible journey so far. However, I have not forgotten how difficult it was to…


The frequency of virtual meetings has skyrocketed as a result of COVID-19 related restrictions in the last year. Nadine Wieser, PMO Streamzilla at Porsche, writes about the importance of a good meeting culture and how virtual meetings can be held more effectively.

Planning, organizing, and running virtual meetings can be both a challenging and rewarding experience. When they are done well, meetings can be a powerful tool for innovation and change. At their best, they leave everyone involved feeling inspired, motivated, and accomplished. At their worst, however, they can waste time and cause exhaustion, leaving people frustrated and disengaged. …


At Porsche, we are committed to achieving and maintaining the highest standard of performance and quality in every aspect of our business operations. As such, we do everything we can to fulfill digital service requests and resolve IT issues as quickly as possible. Incident management, a structured set of processes and procedures for identifying, diagnosing, and resolving IT incidents, allows us to do exactly that. Panagiotis Fezoulidis is IT Quality Manager at Porsche and explains more about the proper management of IT issues.

Incidents are always happening in IT processes. What counts is the way we deal with them to redeem the consequences in the best way possible.
Incidents are always happening in IT processes. What counts is the way we deal with them to redeem the consequences in the best way possible.
Incidents are always happening in IT processes. What counts is the way we deal with them to redeem the consequences in the best way possible.

What is incident management?

Incident management is a set of processes that helps IT teams to quickly recognize and fix the…


At Porsche, we want to drive innovation in the automotive industry. Our vision: to break down the seeming contradiction between performance and sustainability. However, innovation is a wide work field including many team members in different stages of progress. To align the overall goals, it takes a clear approach, joining forces and focusing on what really matters. Christoph Acker, project lead Innovation Strategy at Porsche, organizes innovation processes throughout the organization and brings the threads together. He shares his five tips on how to better orchestrate innovation in your teams.

Christoph Acker — Project Lead Innovation Strategy at Porsche.
Christoph Acker — Project Lead Innovation Strategy at Porsche.
Christoph Acker — Project Lead Innovation Strategy at Porsche.

1. Set sky high targets

Your team needs clear guidance on what is a priority…

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